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In this episode, Parker sits down with Hayley Segar, the founder of Onewith, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear.

After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of Onewith in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times.

What was covered:

• Hayley’s journey from content creator to fashion entrepreneur
• How a frustrating shopping experience led to a product idea
• The challenges of launching a fashion brand with no design background
• How viral TikTok moments propelled Onewith’s success
• The importance of customer education and brand transparency
• Why first-order profitability is key for bootstrapped businesses
• The power of organic content

Onewith & Hayley Segar Links:

Website: https://onewithswim.com/
Instagram: https://www.instagram.com/onewithswim/
Facebook: https://www.facebook.com/onewithswim
TikTok: https://www.tiktok.com/@onewithswim
Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/