#21 Building a no artificial anything supplement brand, Al Matheny, Promix
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In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition. Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country.
After college, Al trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition, a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market.
What was covered:
- Albert’s journey from elite athlete to entrepreneur
- The science behind clean, high-quality protein and supplements
- The challenges of building a business in the supplement industry
- The importance of transparency and quality in nutritional products
- The role of partnerships, marketing, and branding in growing ProMix
- How Promix differentiates itself in a crowded market
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