#22 Building a brand while traveling the world (with family!), Antje Pepper, Keep Going
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In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid.
Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market.
What was covered:
- How Keep Going First Aid was born out of a real-life parenting need
- The power of branding, storytelling, and knowing your customer
- Why selling a feeling is more powerful than selling a product
- How Antje scaled her business using influencer marketing
- The strategy behind working with agencies vs. in-house employees
- How Keep Going First Aid stands out on Amazon and e-commerce platforms
- How to build a brand from anywhere in the world
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